Home / Course catalog / PRICING FUNDAMENTALS (for individua... (PF-201-BAS)


Get this course ($997.00)

Catalog → Market Place

PRICING FUNDAMENTALS (for individuals - Basic) (PF-201-BAS)


Description
A program of 5 lessons designed to introduce you to the fundamentals of best practice pricing to teach you how to make more profitable pricing decisions.

The purpose of this course is to stimulate your thinking to develop new ideas and initiatives to improve pricing and profitability. Each lesson consists of video content and an end-of-lesson test. At the end of each lesson, you will be asked to submit a series of margin improvement initiatives that will be provided back to your management team for review and evaluation regarding implementation.

You can contribute to the course by posting questions or suggesting ideas in the discussion forum.

After completing "Pricing Fundamentals - Basic" you will be ready to undertake the next Pricing University course "Pricing Fundamentals - Intermediate"
Content
  • COURSE INTRODUCTION
  • Introduction: Welcome to Pricing University
  • Pricing Fundamentals: Course Curriculum
  • Pricing Fundamentals: Learner User Guide
  • Lesson 1: Value Pricing
  • Lesson 01: Value Pricing
  • Lesson 01: Survey
  • Lesson 2: 8 SOURCES OF MARGIN EROSION
  • Lesson 02: 8 Sources of Margin Erosion
  • Lesson 02: Survey
  • LESSON 3: BREAK EVEN ANALYSIS
  • Lesson 03: Break-Even Analysis
  • Lesson 03: Survey
  • LESSON 4: FRAMEWORK FOR PRICING DECISION MAKING
  • Lesson 04: Framework for Pricing Decision Making
  • Lesson 04: Survey
  • LESSON 5: PRICING PSYCHOLOGY AND NEGOTIATION TACTICS
  • Lesson 5: Pricing Psychology and Negotiation Tactics
  • Lesson 5: Survey
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever
Back