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PRICING FUNDAMENTALS (for individuals - Advanced) (PF-201-ADV)


Description
A program of 12 practical lessons designed to introduce you to the fundamentals of best practice pricing to teach you how to make more profitable pricing decisions.

The purpose of this course is to stimulate your thinking to develop new ideas and initiatives to improve pricing and profitability. Each lesson consists of video content and an end-of-lesson test.

After completing "Pricing Fundamentals" you will be ready to undertake the next Pricing University course "Customer Value Discovery".

** Please note, the price of the course is in USD.
Content
  • COURSE INTRODUCTION
  • Introduction: Welcome to Pricing University
  • Pricing Fundamentals: Course Curriculum
  • Pricing Fundamentals: Learner User Guide
  • Lesson 1: Value Pricing
  • Lesson 01: Value Pricing
  • Lesson 01: Survey
  • LESSON 2: 8 SOURCES OF MARGIN EROSION
  • Lesson 02: 8 Sources of Margin Erosion
  • Lesson 02: Survey
  • LESSON 3: 5 LEVELS OF PRICING CAPABILITY
  • Lesson 03: 5 Levels of Pricing Capability
  • Lesson 03: Survey
  • LESSON 4: FRAMEWORK FOR PRICING DECISION MAKING
  • Lesson 04: Framework for Pricing Decision Making
  • Lesson 04: Survey
  • LESSON 5: LIST PRICE & DISCOUNT ARCHITECTURE
  • Lesson 05: List Price & Discount Architecture
  • Lesson 05: Survey
  • LESSON 6: REBATE STRATEGY MANAGEMENT
  • Lesson 06: Rebate Strategy Management
  • Lesson 06: Survey
  • LESSON 7: 11 LEVERS OF MARGIN MANAGEMENT
  • Lesson 07: 11 Levers of Margin Management
  • Lesson 07: Survey
  • Lesson 08: Break-Even Analysis
  • Lesson 08: Break-Even Analysis
  • Lesson 08: Survey
  • Lesson 09: Price Increase Revolution
  • Lesson 09: Price Increase Revolution
  • Lesson 09: Survey
  • Lesson 10: Price Analytics for Profit Optimisation
  • Lesson 10: Price Analytics for Profit Optimisation
  • Lesson 10: Survey
  • Lesson 11: Marketing, Sales & Negotiation
  • Lesson 11: Marketing, Sales & Negotiation
  • Lesson 11: Survey
  • LESSON 12: Pricing Fundamentals - Course Summary
  • Lesson 12: Pricing Fundamentals - Course Summary
  • Lesson 12: Survey
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever
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